The United States is one of the first countries in the world to use electric cranes. Since the American crane manufacturer Franklin produced a series of small lifting, power-driven lifting equipment in 1883, various crane manufacturers have manufactured a large number of cranes, which are widely used in manufacturing. The United States is not only the main country producing cranes, but also one of the largest world markets, with an annual market demand of 60 billion U.S. dollars. Although the technical level of the American construction crane industry is relatively behind that of Europe, in recent years, the American construction crane industry has begun to flourish through acquisitions and mergers.
Manitowoc was established in Wisconsin, USA in 1925. It is characterized by advanced technology, high performance, and high reliability. Its products are mainly sold to the Americas and Asia-Pacific regions. It independently developed the 31000 crawler crane with variable position counterweight. Its main advantage is that it can greatly reduce the ground preparation work during the lifting of objects. This kind of crane can lift all grades of rated loads, is more convenient to move on the construction site, and can complete the lifting work in the construction process more flexibly. Manitowoc quilted-boom crawler cranes, Potan tower cranes, Grove hydraulic mobile cranes, and IWC truck-mounted cranes are manufactured, sold and serviced in many places on the five continents of the world.
Terex is a manufacturer with diversified products and a high reputation in the world. Its business scope covers construction machinery, infrastructure, quarrying, energy regeneration, open-pit mining, shipbuilding, transportation, oil refining, power and maintenance manufacturing industries. Terex has aerial work platforms, construction machinery, heavy machinery, material handling and port solutions and material handling divisions. The products of these five divisions cover nine product categories, including aerial work platforms, mobile cranes, tower cranes, industrial cranes, port equipment, insulated power work equipment, material handling, crushing and screening, and small construction machinery. In the markets it serves, Terex has more than 2,000 sales outlets around the world, and nearly 80% of its products are among the top three in the industry. The company’s business covers the world (40% in North America, 30% in Europe, and other regions. 30%), of which 5%-10% of sales revenue comes from China.
Demag Hoisting Machinery Co., Ltd., known as the "lifting machinery expert", was acquired by Terex. The company has started to produce bridge cranes in 1840, focusing on the production of cranes and crane components as soon as possible, focusing on reducing the weight of the crane (using materials and structures with low weight, such as different boom thicknesses for each section), and strive to create conformity Several products of modern technology level are used to open up overseas markets. Today, based on the drive products, light cranes and standard cranes in the product category, Demag Hoisting Machinery provides logistics and industrial drive product solutions for various companies from small workshops to large industries.
Linkbelt is one of the largest manufacturers of cranes and excavators in the United States. The cranes are manufactured in Lexington, Kentucky, USA, and sold through the company's more than 150 North American sales networks or distribution offices. The company's telescopic cross-country tire cranes account for about 20% of the North American market. There are three models (HSP-8018C, HSP8020C and HSP-8022C) with a lifting capacity of 16-20t. The company's hydraulic telescopic boom truck crane has a market share of approximately 30% in the United States.
At present, the development of the crane industry in the United States is mainly manifested in the following characteristics:
1. Accelerating the trend of restructuring, alliances, and mergers and acquisitions
In the increasingly fierce competition in the European and American engineering crane industry, many manufacturers realize that in order to win the competition and gradually grow, they must win users with better products, more reliable quality and more reasonable prices. Satisfied users are They are the only guarantee for long-term survival, and the convenient way to achieve this goal is through acquisitions or mergers with other manufacturers. They will soon gain more market share, increase production capacity and expand sales networks, and reduce product development costs. Achieve higher financial status and higher stock prices, and sometimes greater profits. At present, major companies in the construction crane industry at home and abroad are trying their best to adopt various strategies to quickly improve their own strength. Restructuring, alliances, mergers and acquisitions, and listing and financing have become operating methods for many companies to respond to the market, enhance their strength, and integrate their comparative advantages. In 2002, Terex Corporation of the United States completed the acquisition of Demag Mobile Cranes. The company merged its operations into its global business scope, and merged its marketing in Spain, Germany, and France. Offices and reorganized three used crane repair centers in Europe and the United States. The company will also open two second-hand crane repair centers in the United States to increase Demag's existing second-hand crane repair plant in Germany. Because Terex’s all-terrain cranes (3 bridges, 4 bridges, and 5 bridges) are similar to Demag’s all-terrain cranes (AC50, AC80, AC100), the company stopped producing its products and only retained the 2 bridge ATT 400-3 Model, and re-shaped to AC35. Terex retained the three crane manufacturing plants of Demag (two in Zweibrücken, Germany and one in Hungary), and sent the mobile cranes and crawler cranes produced by Demag to Terex in Commissioning and painting were performed at the Wilminton plant in North Carolina, North America. Integrate Demag's sales network in Europe.
As a world heavyweight company in the international engineering crane industry, Manitowoc Group of the United States has successively acquired Grove Company and Potain Company. In addition to engineering cranes (the number of product models has reached 1,000), its products also have more than 30 varieties of new products. Although the Manitowoc Group of Companies has acquired Grove and Potain and established the Manitowoc Crane Group, its products still retain Manitowoc and Grove ( Ranked among the top three in the mobile hydraulic crane market), Potain (the most famous tower crane brand in Europe and even the global market, and its sales ranks first in the global tower crane market) three famous brands. The newly formed Manitowoc Crane Group can share resources in many aspects and achieve effective complementarity among the three. Manitowoc has formed a large-scale market in Europe, South and North America. In the US market with thousands of crawler cranes, Manitowoc has 80% of the market share. Not only that, Manitowoc is also among the best in the global crawler crane market with more than 200t. At present, the products of the three major brands have been in China for many years, and the social ownership is showing a momentum of rapid growth.
2. Unlimited business opportunities in the leasing market
The construction machinery leasing industry in the United States is very developed, and construction machinery leasing companies can be seen everywhere. General enterprises control the utilization rate of construction machinery and equipment above 85%. When it is less than 75%, construction companies no longer choose to own their own equipment, but choose to lease or lease from the society to improve the utilization rate of equipment and capital. For example, due to the high price of all-terrain cranes, some construction units are not cost-effective to purchase on a budget, so leasing becomes their first choice in construction. U.S. engineering contractors usually take equipment leasing as the main way to supplement equipment, and rent out redundant construction machinery equipment or construction machinery equipment with low utilization rate to the society in the form of leasing. The U.S. government has given a series of favorable policies for the development of the leasing industry and vigorously encouraged the development of leasing companies, all of which have promoted the leasing industry to grow at an annual rate of 10%. According to the statistics of the American Leasing Association, there are about 12,000 leasing companies in the United States and Canada, with a total annual turnover of 14 billion to 17 billion U.S. dollars. At least 70% of these leasing companies operate machinery and equipment leasing business.
Leasing is the biggest difference between Chinese customers and American customers. According to the information provided by the Engineering Crane Industry Association, about 70% of the users of American engineering cranes are leasing companies, which is a clear contrast with more than 70% of my country’s users who are private construction companies. The future will be the era of the second-hand industry (second-hand equipment management) and the leasing industry. The industry with the greatest business opportunities is also the fastest profitable market.
3. The potential of second-hand cranes is highlighted
Some large-scale crane manufacturers in the United States attach great importance to the second-hand crane market. The performance is as follows: one is the recycling and maintenance of second-hand cranes, and the other is the second-hand crane market. From Terex’s re-established three second-hand crane repair centers in Europe and the United States, two second-hand crane repair centers will be opened in the United States, and Demag has increased the strength of its existing second-hand crane repair factory in Germany It can be seen that the second-hand crane market has great potential.
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